A national YouGov survey reveals that nearly eight in 10 Australian adults want federal and state authorities to match tobacco and vape restrictions with free cessation support. Commissioned by Lung Foundation Australia, the data indicates strong voter demand for subsidized treatments as authorities enforce strict retail bans across the country.
The survey of 3,551 Australian voters found that 85% favor increased assistance for individuals trying to quit, while 80% view cessation assistance as mandatory for achieving a smoke-free and vape-free generation.
Voters Prioritize Clinical Support and Lower Treatment Costs
Australians identified medical guidance and financial relief as the most critical elements for smoking and vaping cessation:
| Cessation Measure | Public Support Level |
|---|---|
| Advice from healthcare professionals | 88% |
| Free nicotine replacement therapies (NRT) and medicines | 87% |
| Behavioral services (Quitline and counseling) | 87% |
| Public awareness campaigns on smoking and vaping risks | 86% |
| Subsidies to reduce the retail price of treatments | 84% |
| Digital quit support tools and online resources | 84% |
Health Experts Urge Action on Nicotine Dependence
Medical leaders emphasize that policy restrictions must not penalize dependent users who face financial hurdles during cessation attempts.
Lung Foundation Australia Chief Executive Officer Mark Brooke stated that government policy must integrate direct assistance:
"Australians are telling us that stronger rules need to be matched with real help to quit. If someone is ready to take that step, cost or access should not stand in the way."
Professor Michelle Jongenelis of the University of Melbourne pointed out the economic contradiction facing smokers:
"Quitting smoking should not cost more than cigarettes. Someone can be highly motivated to quit, but if the cost of evidence-based support is too high, this will act as a deterrent. The vast majority of people who smoke want to quit – we need to make it easier for them to do so."
Associate Professor Henry Marshall, a thoracic physician at The Prince Charles Hospital, noted that nicotine dependence requires medical treatment rather than punitive barriers. Consequently, Lung Foundation Australia is calling on policymakers to fund free nicotine replacement therapy, subsidize cessation prescriptions, and introduce chat-based Quitline services tailored to young demographics.
- Read the YouGov report here
