The Indonesian Ministry of Health (Kemenkes) has announced plans to standardize packaging colors for all tobacco and e-cigarette products sold nationwide. This initiative, detailed in the Draft Regulation of the Minister of Health (RPMK), aims to eliminate the visual appeal of smoking and vaping products.
According to Dr. Andi Saguni, Acting Director General of Disease Control, the policy specifically targets vulnerable younger demographics. "The main goal is to reduce visual appeal that makes tobacco products attractive to children and teenagers," Dr. Saguni stated, emphasizing that packaging should not serve as a promotional medium.
Health officials cited international studies showing that standardized packaging successfully boosts the effectiveness of graphic health warnings while significantly reducing overall product appeal among potential new users.
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